With Supercell
The Briefing
Since 2015 we’ve been in cahoots with Supercell. The rabbit hole has taken us deeper over the years with videos varying from in-house tutorials to trending internet videos of all five of their intensely loved games. At any given point in time we’re most likely working on at least two videos with them: from short documentaries on making games to detailed info to player community via videos and social media or recaps of gaming events – all these varying in style and even audience. Our challenge is to understand the specific needs of each of the unique games of this company that has endless respect to their gaming communities and at the same time want to keep the company’s values in the core of even the smallest reach-out to their players. To respond to the call we have developed our own skill set to match their needs, and our mantra is to never ever ever let them down. Ever.
The Feedback
The feedback has been overwhelming both from Supercell but also from the audiences. We are proud to have been a part of developing the style in which mobile games player communications is done all over the world, and while having reached millions of viewers we strongly feel we’ve succeeded in the client’s core demand: helping them communicate in an open and meaningful way that reflects the values of this game-changing company in an accurate and timely fashion. As we know the internet can be a Wild West of feedback, but the videos have hit their marks with both finding their audience but also meeting the demands of the client. The process is ever changing therefore this collaboration is always inspiring which we really feel also shows in the work we put out.